LUXE Holdings Brands

LUXE Holdings offers a diversified portfolio aimed at first time jewellery buyers right through to discerning premium Swiss watch collectors. The NWJ brand offers a wide range of primarily 9ct and 18ct gold and silver jewellery, as well as numerous branded watches aimed at entry level watch buyers. Arthur Kaplan’s 45-year bespoke jewellery heritage is complemented by being South Africa’s largest retailer of luxury Swiss watches, thereby appealing to middle and upper income consumers. World’s Finest Watches supports collectors of premium luxury watches.


Arthur Kaplan


Arthur Kaplan is a luxury jewellery and Swiss watch retailer with stores located in premium South African shopping centres. Arthur Kaplan’s brand appeal is its legacy of personal attention, created over many decades. All Arthur Kaplan stores are corporate owned. Arthur Kaplan is the leading retailer of luxury Swiss watches.



NWJ Jewellery

This 36-year-old brand serves the middle to upper income market and offers jewellery from affordable fashion items to pieces crafted in 18ct gold. Within this brand, Luxe operates both franchised and corporate owned stores. At year end, it directly owned 41 of the 58 NWJ outlets. The group’s manufacturing capability manufactures some 45% of what the brand sells.


World’s Finest Watches

World’s Finest Watches, a specialist luxury watch retailer located in Nelson Mandela Square, Sandton, is an iconic destination for enthusiasts and collectors. This store offers a curated range of the finest Swiss branded watches. The World’s Finest Watches is a corporate owned store. Our current range include Rolex, Zenith, Hublot, TAG Heuer, Longines, Tudor, Mont Blanc, Frederique Constant, Rado, Hamilton, Tissot, Hoxton and Rapport